For a lot of small business owners, SEO (Search Engine Optimization) is like the engine in your car. You know it’s important. You rely on it every day. Sometimes, you can tell something’s wrong. But you don’t really know how the parts work, or how to fix it when it’s broken.
SEO experts and charlatans do little to help with this. Why would they? It’s against their best interest for you to be able to do for free what they charge money to do for you. But it’s not as complex as they would have you believe. If you’re willing to turn these 15 simple tasks into a checklist, you’ll see your search rankings rise.
15 SEO Tips for Small Businesses:
1. Make a list of three to five keyword phrases most likely to draw web traffic. Choose those with high traffic but low competition, and include at least one with your local area.
2. Include keyword phrases in your page and blog post URLS. These don’t have to match the titles, but they carry big weight with Google.
3. Sign up for Google Local. If Google Plus was Google’s White Pages, this is their Yellow Pages. It gives you a huge boost in organic search, and puts your business above the fold even with lower rankings.
SEO experts and charlatans do little to help with this. Why would they? It’s against their best interest for you to be able to do for free what they charge money to do for you. But it’s not as complex as they would have you believe. If you’re willing to turn these 15 simple tasks into a checklist, you’ll see your search rankings rise.
15 SEO Tips for Small Businesses:
1. Make a list of three to five keyword phrases most likely to draw web traffic. Choose those with high traffic but low competition, and include at least one with your local area.
2. Include keyword phrases in your page and blog post URLS. These don’t have to match the titles, but they carry big weight with Google.
3. Sign up for Google Local. If Google Plus was Google’s White Pages, this is their Yellow Pages. It gives you a huge boost in organic search, and puts your business above the fold even with lower rankings.
4. Get relevant contacts – people in your industry, including vendors, mentors and friends from conventions – to link to your website from their own sites and social media. Make sure the links lead to many different pages on your site.
5. Write a description tag for every page on your site (you can do one a week until you’re done). Include your keyword phrases in every single tag. Make the tag a comprehensible sentence giving accurate information about the page.
6. When you insert an image, include keywords in the “ALT” box. This is a description for vision-impaired people, and read by search engines. Don’t be abusive or misleading – Google will slap you for that – but neither should you miss this opportunity.
7. Use headings on your pages and posts. This keeps people reading, which reduces “bounce rate” (the number of people who visit your page and immediately leave it), and search engines give more attention to headings than to other text.
8. Include at least two links to other pages on your site in every page or post you write.
Read Full Article Here: 15 SEO Tips for Small Businesses
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